Wednesday, June 25, 2008

THE BOSWORTH GROUP NAMED AD AGENCY FOR BRIGGS INDUSTRIES

Charleston, SC—Briggs Industries, a global manufacturer of bathroom ware, has chosen The Bosworth Group to plan and implement U.S. marketing, advertising and public relations, including introduction of its Stylo® designer line of vessel sinks and its water-conserving HET toilets.

Bosworth will soon launch a new website, ads and marketing materials for Briggs, a 100-year old company that invented the porcelain bathtub and now has operations and manufacturing plants throughout the Americas. Its North American headquarters are in Goose Creek, SC and customers include homebuilders and remodelers, hotels and motels, commercial and residential plumbers and distributors.

The Bosworth Group, with offices in downtown Charleston, creates integrated marketing programs for national and regional marketers of products and services.