Are we extending our brands too far?

If we are told to “do more with less” and that “less is the new more”, at what point does “more” become a product of less rational thinking? Take for example this video clip showing a man explaining the advantages of having multiple uses for your washing machine, one of which includes making cheese. Now I understand the benefits of having baking soda in my refrigerator as well as in my toothpaste and I think Clorox is great for cleaning the bathtub while also keeping my whites their whitest. The question that remains is when are we pushing our products too far and giving them uses that just don’t make sense? Draw your own conclusions from this clip. I for one do not want a single machine washing my gym clothes and serving up nacho topping all in the same day.

http://www.msnbc.msn.com/id/30611171/ns/technology_and_science/#31003614