Monday, March 8, 2010

Not feeling the "Buzz" from Google Buzz? You're not alone...

We can’t blame Google for trying to take a piece of the social media pie that the world has been binging on for the past half decade. But with its latest development “Google Buzz”, we dare say that Google has missed the mark. Even Google die-hard techy fanatics are less than thrilled. Here’s why:

1. It’s one too many. While most people don’t seem to have a problem updating their Facebook status, Twitter account and LinkedIn every day of the week, Google Buzz has seemed to be the straw that broke the digital camel’s back. With this addition, social media fans would really have to start asking themselves if they have time for all this tweeting, fanning, chatting, and stalking. Many don’t want to know the answer to that question and thus, have opted out of the buzz.

2. What’s the point?? While Facebook, LinkedIn and Twitter all seem to have their own niche and purpose in the world of Social Media, Google Buzz seems to be lacking its own distinction. Twitter is used to find and network with new people while Facebook is mainly used for communicating with old friends or contacts you’ve recently met. While Twitter and Facebook’s secondary purpose is often business networking, LinkedIn has remained the Grandfather of social media connection forums for that purpose. So, how does Buzz separate itself from the pack? The simple answer is that it doesn’t. Without a point of distinction, Buzz is totally forgettable in the saturated market of social media.

3. It’s confusing Google’s ecosystem of products and services is getting hard to navigate and fairly cluttered. For someone using Buzz, they’d have to upload pictures using Picasa, then update their status using Buzz, chat on Google Chat, share videos on YouTube, send invitations on Google Calendar, create groups on Google Groups and so forth. With the simplicity of other social media sites that offer all of these services on one page, this is far too complicated for the majority of individuals.

So there you have it. We’re guessing Google Buzz will soon enter the world of social media don’ts. It is true that too much of a good thing can just be that.