Are we extending our brands too far?

If we are told to “do more with less” and that “less is the new more”, at what point does “more” become a product of less rational thinking? Take for example this video clip showing a man explaining the advantages of having multiple uses for your washing machine, one of which includes making cheese. Now I understand the benefits of having baking soda in my refrigerator as well as in my toothpaste and I think Clorox is great for cleaning the bathtub while also keeping my whites their whitest. The question that remains is when are we pushing our products too far and giving them uses that just don’t make sense? Draw your own conclusions from this clip. I for one do not want a single machine washing my gym clothes and serving up nacho topping all in the same day.

http://www.msnbc.msn.com/id/30611171/ns/technology_and_science/#31003614

25 Things I Hate About Facebook

Most of us have heard that facebook is an excellent tool for businesses to share their products with a captive audience and create a "buzz" surrounding their services. Despite the many benefits of facebook, there are some things that drive the millions of individuals who access this site on a daily basis a little bonkers. If you're a hardcore facebook fanatic, you may be thinking
"What could she possibly mean?" If you’re asking that question, chances are you’re probably guilty of at least one, if not many, of the facebook faux pas that Julian Smith elaborates on in his video entitled, " The 25 Things I Hate About Facebook".

Click below to check it out.
http://www.youtube.com/watch?v=PVA047JAQsk

The Lease Auction House Chooses The Bosworth Group

Charleston, SC—The Lease Auction House, an online gas and oil lease marketing firm, has selected The Bosworth Group to provide digital marketing and website design and development. Kent Bosworth, President and CEO of the company said, "We find that many of our clients are seeking enhanced functionality in their websites as well as experience and knowledge when it comes to search engine marketing and search engine optimization."

Four Moons Restaurant Selects The Bosworth Group

Charleston, SC— Four Moons, a new fine dining restaurant in Orangeburg, South Carolina, chose The Bosworth Group to provide public relations counsel for its grand opening as well as ongoing publicity and community relations.

ALAGLAS taps The Bosworth Group

Charleston, SC—ALAGLAS Pools a St. Matthews, South Carolina headquartered national fiberglass swimming pool fabricator has selected The Bosworth Group to provide marketing, public relations and design counsel, including the development of a new website and new corporate identity materials.

The Bosworth Group adds Jolie Connor

Charleston, SC—Jolie Connor has joined the client service team of The Bosworth Group as an Account Executive, according to Kent Bosworth, president of the Charleston-based marketing, advertising and public relations agency. Connor moves from Phoenix, AZ, where as an account manager for two marketing communications firms, she developed and implemented advertising and public relations programs for more than 30 products and services.

Connor, now a resident of Mt. Pleasant, is a graduate of the University of South Carolina’s School of Journalism and Mass Communications. She also earned an AAS in Advertising from New York City’s Fashion Institute of Technology. As a journalist, Connor is the author of numerous magazine articles and features on lifestyles.

At Bosworth, she will manage integrated marketing communications programs for clients in hospitality, healthcare and technology.

THE BOSWORTH GROUP NAMED AD AGENCY FOR BRIGGS INDUSTRIES

Charleston, SC—Briggs Industries, a global manufacturer of bathroom ware, has chosen The Bosworth Group to plan and implement U.S. marketing, advertising and public relations, including introduction of its Stylo® designer line of vessel sinks and its water-conserving HET toilets.

Bosworth will soon launch a new website, ads and marketing materials for Briggs, a 100-year old company that invented the porcelain bathtub and now has operations and manufacturing plants throughout the Americas. Its North American headquarters are in Goose Creek, SC and customers include homebuilders and remodelers, hotels and motels, commercial and residential plumbers and distributors.

The Bosworth Group, with offices in downtown Charleston, creates integrated marketing programs for national and regional marketers of products and services.

Demystifying the Media Maze